Answer:
Free Samples
Explanation:
The consumer sales promotion method that Mary Ellen should select based on these criteria is the free samples method.
Free samples method uses small quantities or few units of the new product of Hershey, as give-away; trying to lure people into trying it by way of product testing. This can be done by placing them in a tray in supermarkets and malls OR delivered door to door. They can also be attached to another existing well-known product, by way of 'bundle pricing'.
By so doing the awareness for the new chocolate will be created
From the Farm Fruits, a company that produces and distributes organic fruits for grocery stores, wants to market its fruits in such a way that children will beg their parents to buy them. To accomplish this, the company creates an advertising campaign that features children riding the company's mascot, an oversized fruit fly, around a farm and enjoying juicy and delicious fruit. The company also features its mascot and colorful designs on its packaging to attract children's attention in the grocery store. Which marketing function does this scenario most closely described?
Answer:
Selling Marketing Function
Explanation:
The selling role includes identifying consumer needs and wants and reacting through anticipated, customized communication that affects buying decisions and improves market opportunities in the future.
This is the purpose of delivering the services they want to actually provide to customers.
As a new investment adviser (IA) firm, your company wants to obtain more clients. In an attempt to do so, one of the employees suggests a one-year offer to prospective clients. The offer would refund client's management fees if the client's portfolio value did not increase by 12% at the end of the first year. This fee arrangement:
Answer:
D) is not acceptable because such a guarantee would cause a conflict of interest pertaining to the IA's fiduciary duty to each client
Explanation:
The members of the North American Securities Administrators Association (NASAA) must follow their Model Rule which prohibits investment adviser firms from guaranteeing investment results, in other words they cannot guarantee a minimum profit.
In this case the employee suggested that if their clients didn't earn a minimum 12% profit, then they would refund any fees collected. But the IA firm is not allowed to guarantee the 12% value increase or profit.
One reason there is a need for integrated marketing communications is that __________.
A. communication channels today are less fragmented than in the past.
B. messages from companies come from a single source.
C. consumers don't distinguish between content sources the way marketers do.
D. companies often integrate their various communication channels.
E. consumers today distinguish brand-related content from different sources
One reason there is a need for integrated marketing communications is that consumers don't distinguish between content sources the way marketers do.
Explanation:
Integrated messaging in marketing is a simple concept. This guarantees the diligent relation of all forms of communication and communications. Integrated marketing communications, or IMC, as we will term it, at its fundamental level, involves combining all promotional instruments in a harmonious fashion.
For example, an IMC is used to convey campaign messages through various channels. This increases the efficiency of activities used to turn foreigners into prospects and customers.
The need for integrated marketing communications arises because consumers don't distinguish between different content sources like marketers do. Therefore, companies need to ensure their communication across various channels is consistent and provides a unified message.
Explanation:One reason there is a need for integrated marketing communications is that consumers do not distinguish between content sources the way marketers do. In today's inundated marketing landscape, consumers are exposed to messages from multiple channels and often do not differentiate between them. Therefore, it is important for companies to ensure consistency and synergy in their communications across different channels. This is what integrated marketing communications aim to achieve. It allows companies to deliver a unified and seamless message that helps build a coherent brand image and thus, enhances the brand's overall credibility and value to consumers.
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A(n) ________ is a description of how the researchers will measure the variables of interest. theory hypothesis experimental plan operational definition.
Answer:
OPERATIONAL DEFINITION
Explanation:
OPERATIONAL DEFINITION
It is referred to as part of any analysis. At the time of data collection, it provides a very crystal clear definition of the process of collecting data. It strengthened decision making process on validation of any data whether the data is correct or not. This is important because data that is not suited to the analysis can lead to error in result.
The Supreme Court separated the "mandatory" element of the Federal Sentencing Guidelines for Organizations from their advisory role, holding that their mandatory nature:
a. was only applicable to individuals and not to organizations.
b. provided arbitrary punishments.
c. violated the Sixth Amendment right to a jury trial.
d. encouraged internal whistleblowing
Answer:
C) violated the Sixth Amendment right to a jury trial.
Explanation:
Federal Sentencing Guidelines should be guided by the following principles:
The court should order the organization to remedy any harm caused. If the primary purpose of the organization was to commit crimes, then the court should set a fine that strips away all the assets from the organization. The court should set fines based on how serious the offenses were and the degree of culpability of the organization. The court can impose a probation sentence if it believes that the organization will take steps to reduce the likelihood of future criminal conduct.The sentencing guidelines should offer incentives for organizations to eliminate criminal conduct.
Small Treasure Gifts is deciding whether to sell its products in kiosks outside subway stations or in stores at popular malls. What element of the marketing mix does this decision most closely relate?
Small Treasure Gifts' decision about where to sell their products relates to the 'place' element of the marketing mix, which is part of the strategic decisions a company makes concerning the distribution of their products to consumers.
The decision made by Small Treasure Gifts to sell its products either in kiosks outside subway stations or in stores at popular malls is related to one of the four elements of the marketing mix. Specifically, it pertains to place or distribution, which involves decisions about how and where a company's products will be available to consumers. In marketing strategy, as stated by Kotler and Armstrong (2010), an effective marketing mix requires consistency among its elements, which include product, price, promotion, and place.
This decision also reflects the company's strategy to manage point-of-sale customer experiences and could impact impulse buying behavior similar to the strategies used by convenience stores to sell local products.
As seen in the research on the profitability of convenience stores and their strategic placement of local favorites, understanding the importance of location in the consumer's purchasing decision is crucial for the success of a product in the market. In this case, Small Treasure Gifts must consider which location will best reach their target audience and enhance their product's visibility and accessibility.
One of the primary reasons for the slow response to help the victims of Hurricane Katrina was the failure of assistance to arrive in a timely fashion was due to the lack of ______________.
Answer: Efficiency
Explanation:
The lack of efficiency is one of the main factor in decreasing the productivity of an organization and it slows the effort and response of the work. The following are the main cause of the lack of efficiency are as follows:
The lack of supervisionInconsistencyLack of communicationAccording to the question, the slow response helping the victim of the hurricane Katrina arrive in the fashion timely is due to the lack of efficiency. As, efficiency plays an important role in an organization for increase the competitiveness and effectiveness.
Therefore, Efficiency is the correct answer.
Final answer:
The delay in response to Hurricane Katrina was due to poor evacuation coordination, FEMA's inadequacy led by an inexperienced director, and confusion due to federalism dynamics.
Explanation:
One of the primary reasons for the slow response to help the victims of Hurricane Katrina was due to a lack of coordinated evacuation efforts prior to the storm, the inadequate infrastructure—such as the levees—underpreparedness for such a disaster, and profound issues within the Federal Emergency Management Agency (FEMA).
The failures of FEMA, under the leadership of Michael D. Brown, who lacked emergency management experience, were significant in the sluggish response to the disaster. The challenges were further exacerbated by issues of federalism, which created confusion about the roles and responsibilities of different levels of government during the crisis.
Business law professor Debby needed some yard work done. She told her class that she would give $50 to the first person who mowed her yard. She also entered into an agreement with Brenda to trim some shrubbery for $40. Max went to mow Debby's yard. Unfortunately, just as he finished mowing, a neighborhood dog bit him and he had to go to the emergency room for a couple of stitches. Debby refused to pay Max on the basis that the agreement was not in writing and that Max ended up being more trouble than he was worth. Max refused to pay the emergency room because he said that they did not have a binding, bilateral contract. Brenda refused to trim the shrubbery because she got a better offer and claimed that she was not bound by the contract until she started to perform.
Which of the following is an appropriate characterization of the agreement between Debby and Max?
A. They had a bilateral, express agreement.
B. They had a bilateral, implied agreement.
C. They had a bilateral and unilateral agreement.
D. They had a unilateral, express agreement.
E. They had a unilateral, implied agreement.
Answer:
D) They had a unilateral, express agreement.
Explanation:
In a unilateral contract, the offeror makes an express promise without a reciprocal agreement from another party. The offeror's express promise of payment requires that the other party performs.
In this case, professor Debby made an express promise to pay $50 to anyone that mowed her yard, and Max performed the yard mowing, therefore he is entitled to payment.
Debby and Max had a unilateral, express agreement, as Debby made a public offer that Max accepted by performing the requested service—mowing her yard. Unilateral contracts are bound by the completion of the task, unlike bilateral contracts, which are based on reciprocal promises.
Explanation:The appropriate characterization of the agreement between Debby and Max is D. They had a unilateral, express agreement. In the scenario described, Professor Debby made a public offer to her class stating that she would pay $50 to the first person who mowed her yard. This offer creates a unilateral contract, where performance is the only method required to accept the offer and form the agreement. Max accepted this offer through performance by mowing Debby's yard. Unlike bilateral contracts where a reciprocal promise is made, unilateral contracts involve an act in response to an offer. Despite Debby's refusal to pay, she is legally obligated to fulfill the contractual rights she created with the offer since Max completed the task. Brenda's situation is distinct and involves an express bilateral contract where she and Debby reciprocally agreed upon the services and payment before any performance.
Gretchen has just started as a fashion marketing intern for an up-and-coming design firm. She expected to begin right away implementing the four Ps she had learned about in class. Instead, she was asked to work on a project identifying important events where celebrities might wear the fashions. Gretchen soon realized that this activity was part of __________, directly related to marketing.
a. a push-pull strategy
b. press release development
c. cause-related marketing
d. sales promotions
e. public relations
Answer:
The correct answer is E
Explanation:
Public relations is the term which is defined as the practice of managing the information which is spread among an organization or public and an individual.
It may involve an individual or an organization gaining the exposure to the audiences using the public interest.
So, Gretchen begin to execute the 4 Ps but she asked to work on project which identifies the important events. Then she realized that this activity is part of public relations.
"according to the ______ method of accounting, revenues are recognized when they are earned"
Answer:
the correct answer is accrual-basis
Explanation:
"according to the accrual-basis method of accounting, revenues are recognized when they are earned"
good luck
Why are capital appreciation bonds (CABs) a controversial way for local governments to finance projects?
Answer:
See explanation section
Explanation:
Municipal security from which an investor will receive a return on investment from an initial principal is called a capital appreciation bond. However, in this security, the return on investment will be reinvested further until the security matures at a specific rate. The primary purpose of the CABs is to permit the local authority to generate revenue. Due to the financing in the innovative project without increasing the tax is one of the controversial ways for local governments to finance projects. Another controversial way is to owe investors more than what they acquired.
Tim's contract with Surin Insurance states that he can use their logo on his business cards; this is what type authority?
Select one:
a. Express
b. Implied
c. Apparent
d. Conditional
Answer: Implied authority.
Explanation:
Tim has been given Implied authority by Surin insurance to carryout transactions on their behalf.
An implied authority is a legal empowerment given by an organization to a individual, that enables the individual to transact business on behalf of the organization.
Which of the following was the result on appeal in Securities and Exchange Commission v. Texas Gulf Sulphur Co, the case in the textbook in which it was alleged that corporate employees possessed inside information involving the likelihood of a major mineral find precluding them from trading in their company's stock?
Answer: According to the case in the textbook, the result on appeal on in securities and exchange commission vs Texas Gulf sulphur co was that That the defendants could be held liable because they failed to reveal material information to the public.
Final answer:
The appeal in SEC v. Texas Gulf Sulphur Co. upheld the decision that employees with insider information couldn't trade their company's stock, reinforcing the need for disclosure and fair markets.
Explanation:
The result on appeal in Securities and Exchange Commission v. Texas Gulf Sulphur Co. was that the Second Circuit Court of Appeals upheld the decision that corporate employees who possessed insider information regarding a significant mineral discovery were prohibited from trading in their company's stock. The case established an important precedent in securities law, confirming that individuals with non-public information must abstain from trading or face legal consequences. This ruling is one of the landmark cases enforcing the importance of disclosure in the context of securities trading, underpinning the necessity for fair and informed markets.
Sonny Skies is in his late fifties and loves his work as a pilot for a major airline. He wants to continue working for many more years. The Age Discrimination in Employment Act provides Sonny with the right to keep his job as long as his company is financially sound and he does not commit a felony.
Answer:
False
Explanation:
The Age Discrimination in Employment Act of 1967 (ADEA) was enacted to protect employees or applicants of over 40 years of age, but certain limitations apply. For some jobs age is a bona fide occupational qualification due to intensive physical labor, and that includes pilots. Pilots are required by law to be physically and mentally fit to perform their jobs due to safety issues.
Samantha has a loan with an interest rate of 6.67 percent now, but the rate could increase 2 percent next year. What lending term best describes this loan?
Answer:
The variable rate loan term best describes this loan.
Explanation:
In these type of loans variable interest rate is charged. A variable interest rate is a floating interest rate on a loan or security (bonds,debentures) that changes over time because it is based on an underlying benchmark interest rate or index that changes periodically. So the interest payment fluctuates with change in benchmark.
The advantage of a variable interest rate is that if the underlying interest rate or index falls down, the borrower’s interest payments also decrease. Accordingly, if the underlying index rises, interest payments increase.
Which of the following is the correct mathematical representation of direct labor rate variance (LRV)?
A.Direct labor rate variance = (Actual hourly wage rate − Standard hourly wage rate) × Actual direct labor hours used
B.Direct labor rate variance = (Standard direct labor hours allowed − Actual direct labor hours used) × Standard hourly wage rate
C.Direct labor rate variance = Actual hourly wage rate − Standard hourly wage rate
D.Direct labor rate variance = Standard direct labor hours allowed − Actual direct labor hours used
Answer: not in any option
Explanation: Labour rate variance = (standard Labour hour - actual Labour hour) × actual Labour hour.
Assume the indirect method is used to compute net cash flows from operating activities. For this item extracted from the financial statements—Interest Income (assume that cash received is equal to amount reported)—indicate the effect on net income in arriving at net cash flows from operating activities by choosing one of the following:
Add to net income to arrive at net cash flows from operating activities.
Subtract from net income to arrive at net cash flows from operating activities.
Not used to adjust net income to calculate net cash flows from operating activities.
Answer:
Explanation: Subtract from net income to arrive at net cash flows from operating activities.
In the body of a professionally formatted business email, where should a request be placed?
A. in the first sentence of the body of your email
B. immediately following the reasons for your request at the end of the body,
C. for emphasis as part of a professional closing of an email
Answer:
The correct answer is A
Explanation:
When the professional business email is drafted, the person or an individual will place the request in the first sentence of the body of the email. So, that it could illustrate that the email is regarding requesting on something.
It would be like this:
I would like to make a request to you, followed by the matter of the email.
Answer:
B.) first body pargraph
Explanation:
just too the quiz
A high times interest earned ratio indicates a.no protection in the event of an earnings decline. b.nothing about protection in the event of an earnings decline. c.extremely good protection in the event of an earnings decline. d.mediocre protection in the event of an earnings decline.
Answer: c.
Explanation: Interest earned ratio describes and shows the degree of solvency of a business entity.
The higher the times interest earned ratio the better the business capacity to meet the interest on it debt obligation.
It also means that the company is well protected and favorable to investors. This does not necessarily means that the business entity is efficiently managing it's debts repayments. It is believed that businesses with ratio <2.5 are seen to posses a higher instability.
A high times interest earned ratio indicates a company's ability to cover its interest expenses with available earnings. High ratio values signify strong protection against earnings decline. The company is less likely to confront financial distress with a higher ratio.
Explanation:The high times interest earned ratio is a measure used in finance to show a company's ability to pay its interest expenses from the earnings before interest and taxes (EBIT). It is calculated by dividing EBIT by interest expense. The higher this ratio is, the more capable the company is in handling its interest obligations from its available earnings.
Therefore, a high times interest earned ratio indicates c. extremely good protection in the event of an earnings decline. This is because the company should be able to cover its interest expenses several times over with its earnings, even if they decrease substantially. So, the higher this ratio, the less likely it is for the company to face financial distress.
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Danielle enjoys working as a Certified Public Accountant (CPA) and assisting small businesses and individuals with managing their finances and taxes. Which general area of accounting is her specialty?
Danielle specialized in _____.
Answer:
Danielle specialized in "Tax Accounting."
Explanation:
Accounting refers to a systematic process that is used in order to manage financial information. In order to become a Certified Public Accountant (CPA), a person needs to pass an eligibility examination which will consider him a professional in that field. Once a CPA, the person can choose a general area to specialize. Some of these areas are: Financial Accounting, Government Accounting, Forensic Accounting, Tax Accounting, Internal Auditing, etc. However, we will focus on Tax Accounting.
Tax Accounting- this is one of the challenging fields to specialize. From the name itself, the field focuses on "taxes." A tax accountant needs to have a good knowledge about his country's tax system. He helps businesses and individuals in filing their tax through the Income Tax Return (ITR). He ensures that they follow the tax laws upon filing. Since this is what Danielle is doing, then it means he is specializing in Tax Accounting.
Answer:
Tax Accounting
Explanation:
The price (P) of designer jeans is affected by the supply (S) and the demand (D). Which of these can cause an increase in the price of designer jeans?
Answer:
Demand
Explanation:
As stated by the law of demand, the higher the price the lower the quantity demanded and verse versa so if demand increased significantly for a good the sellers may to increase the price to earn more revenue.
The government institution that has responsibility for the amount of money and credit supplied in the economy as a whole is theA) Central bank.B) Commercial bank.C) Bank of settlement.D) Treasury Department.
Answer: Central Bank
Explanation:
The central bank is an independent financial government institution that has the responsibility of controlling the amount of money that flows in a particular country's economy.
The central bank also plays the role of regulating the activities commercial banks situated in a country.
Sales & Revenue, Inc., discovers that defamatory statements about its policies and products are being posted in an online forum. TransWeb Inc., the Internet service provider whose users are posting the messages, refuses to disclose the identity of the person or persons responsible. Sales & Revenue files a suit against the anonymous users. The plaintiff can obtain from TransWeb the identity of the persons responsible for the defamatory messages by______.
Answer:
using the authority of a court, i.e. a court order.
Explanation:
Anyone has the right to say whatever they want on the internet, either publicly or anonymously. But no one has the right to make false statements about other people than can hurt them or damage the business reputation of a company.
Sales & Revenue can bring a civil defamation action seeking monetary damages to those who published false and defamatory content.
The Coase theorem states that, in the presence of externalities, a market economy will:
Select one:
a. reach an efficient solution only in the case of government regulation.
b. always reach an efficient solution.
c. never reach an efficient solution.
d. reach an efficient solution if transaction costs are sufficiently low and property rights are well-defined.
Answer:
d) reach an efficient solution if transaction costs are sufficiently low and property rights are well-defined.
Explanation:
Coase theorem states that the elected parties are able to find the efficient solution for externalities if the transaction cost are low.
Main points of Coase theorem
1) Parties able to find efficient solution when affected by externality
2) Transaction cost must be low but practically it rarely low so in that case coase theorem sometimes inapplicable
Veronica, a vice president of human resources at an auto company, wants to develop its programs for employee empowerment. However, she is concerned because unions are heavily involved in representing auto workers and might object to empowerment programs. Which of the following statements about the National Labor Relations Board would best address Veronica's concern?
A) The NLRB makes it an unfair labor practice to form employee participation committees to make decisions.
B)In its rulings, the NLRB has shown clear support for employee involvement in decision making.
C) The NLRB has issued statements indicating that it will not tolerate employee empowerment.
D)The NLRB has issued rulings that say employee empowerment is allowed only in a nonunion environment.
E) In its rulings, the NLRB has allowed employee empowerment in certain very limited situations.
Answer:
B) In its rulings, the NLRB has allowed employee empowerment in certain very limited situations.
Explanation:
Employee empowerment refers to a company giving its employees a higher degree of autonomy and independence regarding their normal work related activities.
Personally I don't understand how employee empowerment can affect employees negatively but unions tend to oppose it unless they are directly involved in the empowerment process.
During the Depression the U.S, Congress passed real advertising reform, including law against "deceptive acts of commerce." The result was
Answer:
legal injunctions set by courts prohibiting advertisers to continue to make false claims.
Explanation:
Before the Great Depression, advertising was highly respected and the general public trusted them a lot, but after the Great Depression the general public started to distrust advertising since they find out that many advertisers used false claims.
Which of the following statements is FALSE?
A. We can use Modigliani and Miller's first proposition to derive an explicit relationship between leverage and the equity cost of capital.
B. The total market value of the firm's securities is equal to the market value of its assets, whether the firm is unlevered or levered.
C. Although debt does not have a lower cost of capital than equity, we can consider this cost in isolation.
D. While debt itself may be cheap, it increases the risk and therefore the cost of capital of the firm's equity.
Answer:
A. We can use Modigliani and Miller's first proposition to derive an explicit relationship between leverage and the equity cost of capital.
Explanation:
Their main conclusions can be summarized as: In the absence of taxes, firm capital structure is irrelevant. With taxes, a firm's cost of capital can be lowered through issuing debt. This highlights the importance of debt as a tax shield.
Modigliani and Miller's conclusion went against the common view that even with perfect capital markets, leverage would affect a firm's value.
Which of the following is a correct explanation for why the aggregate demand curve slopes downward? A. As the price level decreasesdecreases, consumers substitute moremore expensive goods for lessless expensive choices. B. As the price level decreasesdecreases, the labor force increasesincreases. C. As the price level decreasesdecreases, the real value of cash balances increasesincreases, and total expenditures riserise. D. As the price level decreasesdecreases, exports become moremore expensive overseas and imports become relatively lessless expensive domestically, and thus net exports riserise.
Answer:
C. As the price level decreasesdecreases, the real value of cash balances increasesincreases, and total expenditures riserise.
Explanation:
The aggregate demand curve is a curve that shows all the output demanded at different price levels in an economy.
The aggregate demand curve in downward sloping. This is according to the law of demand which says, the higher the price, the lower the quantity demanded and the lower the price, the higher the quantity demanded.
Therefore, when prices fall, the real value of cash balances increases, total expenditures rises and quantity demanded rises.
When prices fall, export increases and net export rises.
I hope my answer helps you
The explanation for why the aggregate demand curve slopes downward is that C. As the price level decreases, the real value of cash balances increases, and total expenditures rise.
What can causes demand curve to slopes downward?When the price of commodity increases, its demand decreases when other factor remain the same, hence the demand curve is downward sloping from left to right.
Therefore, option C is correct.
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This private, not-for-profit organization is committed to developing and maintaining practical, customer-focused standards to help organizations measure and improve the quality, value, and outcomes of behavioral health and medical rehabilitation programs:
Answer:
Commission on Accreditation of Rehabilitation Facilities
Explanation:
This commission founded in 1966 is committed to helping organisations measure the quality of outcomes of behavioral health.
They are called a commission because they were entrusted with this responsibility of accrediting rehabilitation facilities.
A rehabilitation facility is a place where someone is helped to regain health or their normal behaviour (life) by means of training and therapy. Such individuals may be suffering from an addiction or illness.
Which of the following would constitute contractionary monetary policy by the Fed?
a. Open market sales of government securities, an increase in the discount rate, and an increase in reserve requirements
b. An increase in income tax rates, a cut in government spending, and an elimination of the investment tax credit
c. Open market purchases of government securities, a cut in the discount rate, and an increase in reserve requirements
d. An increase in tariffs on imported goods and a decrease in foreign aid
Answer:
b. An increase in income tax rates, a cut in government spending, and an elimination of the investment tax credit
Explanation:
Contractuary fiscal policy is a form of financial policy that involves raising taxes, reducing government spending (expenditures),or fighting inflationary pressures. It will work when the inflationary gap happens on eh economy.
With the increase in taxes, households have less disposable income to spend. Low waste reduces consumption. Increasing taxes reduces the income that businesses can earn and reduces their investment costs. Consumption and private investment are part of Gross Domestic Product (GDP). However, this decline is enhanced by the multiplier effect.
Decreasing public expenditure is part of GDP directly reducing GDP (ie GDP = consumption + private investment + public spending + net exports). However, such a decline worsens as a result of consumption and other indirect components of GDP.