Most projects will employ bottom-up estimating at some point to serve as a basis for estimating cash flow needs and for controlling the project.

True

False

Answer:

A. Customer Relationship Management

Explanation:

Customer Relationship Management represents an organisation's way of managing its interaction with customers both potential and current consumers of their products.

Specifically, CRM makes use of information obtained from the dealings of customers' with the business such as products purchased as well as quantity of purchase among others to determine how to improve the communication and relationship with them.

The catalog is part of the CRM measures. The catalog's customization is therefore based on the perceived habit or needs of the customer based on the history of the customer's purchases in the past.

Answer:

Explanation:

The adjusting entry is shown below:

Wages Expense A/c Dr $6,300

     To Wages payable A/c $6,300

(Being the wages are adjusted)

The computation is shown below:

= Five days salaries ÷ number of days in a week × given days

= $10,500 ÷ 5 days × 3 days

= $6,300

So, the wages expense is debited for $6,300 and wages payable is credited for $6,300

To create an adjusting journal entry for salaries in an incomplete work week, we calculate the daily salary rate and multiply it by the number of days in the accounting period. For Brown Co., this results in a debit to the Salaries Expense account and a credit to the Salaries Payable account for $6,300, which reflects the salary expense for three days ending on Wednesday.

The student has asked a business-related accounting question about creating an adjusting journal entry for salaries in an incomplete work week. Brown Co. pays weekly salaries of $10,500 on Friday, which corresponds to a five-day work week that ends on that same day. However, if the accounting period ends on Wednesday, we need to adjust for the three days of salary that are attributable to this accounting period.

To calculate the salary that needs to be accounted for in this period, we divide the total weekly salary by the number of workdays in the week. This gives us the daily salary rate: $10,500 / 5 days = $2,100 per day. Since the accounting period ends on Wednesday, we have worked three days of the week: Monday, Tuesday, and Wednesday. Therefore, the salary expense that pertains to this accounting period is 3 days x $2,100/day = $6,300.

The adjusting journal entry would then include a debit to the Salaries Expense account for $6,300, and a credit to the Salaries Payable account for the same amount. This entry recognizes the expense incurred during the current accounting period and creates a liability for the amount due to the employees at the end of the period.

Answer:

Straddling

Explanation:

The straddling refers to the comparison between the benefits which is come from the successful position and in the existing position.  

It is matching the positions so that its pron and cons could be known plus it also maintains the level of an existing position so that it could make proper analyzes based on this, proper steps could be carried out. In short, it works with the two levels at the same time.  

According to the given scenario, the most appropriate option is straddling that matches with the current situation.

Answer:

The best answer is 3 day which is A

Explanation:

Let us define what a FINRA is: This abbreviation typicaaly stands for Financial Industry Regulatory Agency in th e united states.

FINRA represents a private establishment that works in the capacity of a  self-regulatory organization. They are in the business of maintaining sanity, integrity and responsiveness in the financial industry.

The Regulation T provide for the possibility of extensions of credit by broker-dealers to investors when they have not promptly paid for a securities transaction.  

Specifically, Regulation T gives an investor a maximum of 4 business days to pay for securities purchased in a cash or margin account. If payment due exceeds $1,000 and is not received by the end of this time period, the broker-dealer must either liquidate the position or apply for and receive an extension from its designated examining authority, such as FINRA.

 SEC Rule 15c3-3 pertains to a customer's obligations when securities are sold, other than short sales.The rule requires that if a security sold long has not been delivered within 10 business days after the settlement date, the broker-dealer must either buy the customer in, or apply for and receive an extension from its designated examining authority.

Answer:

Since it is case in Envoy that the small alliance group is a distinguishable separate business, the reporting as discontinued operation can be done in the current year

Explanation:

The small appliance group represents a major line of Envoy’s that is planned for sale with its operations, the earliest point at which Envoy should report the small appliance group as a discontinued operation is the same year it was decided that the operations of the small appliance group will be discontinued.

The conditions stated under the International Financial Reporting Standard is that ''First, the asset or business component must be disposed of or reported as being held for sale. Second, the component must be distinguishable as a separate business that is being removed from operation intentionally''

Since it is case in Envoy that the small alliance group is a distinguishable separate business, the reporting as discontinued operation can be done in the current year

Answer:

The correct answer is B

Explanation:

Human resources are the one which is used for both the department who is responsible for managing the resources in relation to the employees and the people who work for the company or firm.

It is umbrella, the term which is used to define the development as well as the management of the employees in the business or firm.

So, Amy opened a business, for that she needs assistance with the projects so require to have the human resource management facilitating function, which she is practicing.

Answer:

C. An open system: Changes in the task environment affect the general environment, and changes in the general environment affect the task environment.

Explanation:

Suppose that the general enviroment is the whole office building, and the task enviroment is your cubicle, and the four other cubicles surrounding you.

If the task enviroment in your area becomes dirty and unpleasant, the working conditions of you and your four colleagues will deteriorate, probably causing loses in productivity, affecting the company's productivity as a whole. Besides, if the task enviroment is not cleaned soon, the dirt will spread to other areas inside the building, affecting the general enviroment.

The general enviroment affects more easily the task enviroment. Simply imagine if the HVAC system of the office building fails: your task enviroment will not have heating or cooling and working conditions will become difficult.

The relationship between the task environment and the general environment is best described as an open system where changes in the task environment affect the general environment and vice versa.

The relationship between the task environment and the general environment is best described as an open system. Changes in the task environment affect the general environment, and vice versa. This means that external factors and changes in the general environment can have an impact on the tasks and goals of an organization, and the organization's actions can also have implications for the broader environment in which it operates.

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Answer:

His tax liability for 2019 (due April 2020) is $23,359.50

Explanation:

Since Robert s a single filer, he falls under the fourth tax bracket: income between $84,201 to $160,725. His marginal tax rate is 24%, and his total taxes due are as following:

tax rate         earnings                          taxes due

10%            $0 – $9,875                        $987,50

12%         $9,875 – $40,125                  $3,630

22%        $40,126 – $85,525                $9,988

24%        $85,526 – $122,000              $8,754

                    total                              $23,359.50      

*Option C is the closest one, but it used the 2018 tax brackets, not the 2019.

Robert's total tax liability based on his $122,000 taxable income in the year 2019 is $23,454.50. This is calculated using the tax brackets for 2019 for a single individual.

To calculate Robert's federal tax liability for 2019, we need to refer to the 2019 tax brackets since his income falls within these parameters.

The 2019 tax brackets for a single individual are as follows: 10% on income up to $9,700; 12% on income over $9,700 to $39,475; 22% on income over $39,475 to $84,200; 24% on income over $84,200 to $160,725; 32% on income over $160,725 to $204,100; 35% on income over $204,100 to $510,300; and 37% on income over $510,300.

In this case, Robert's taxable income is $122,000. So, his tax calculation would be as follows:

1. 10% on the first $9,700: $970

2. 12% on income over $9,700 to $39,475 ($29,775): $3,573

3. 22% on income over $39,475 to $84,200 ($44,725): $9,839.50

4. 24% on income over $84,200 to $122,000 ($37,800): $9,072

Adding all these amounts up, we get a total tax liability of $23,454.50.

Thus, the correct answer is d. $23,454.50.

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Job seekers focusing solely on salary and ignoring other job offer aspects exemplifies an anchoring bias. This cognitive tendency to fixate on a single piece of information can lead to an incomplete assessment of the job's value, as it disregards other vital components such as benefits and the working environment.

Focusing on a desired salary while ignoring other aspects of the job offer such as benefits, the job fit, and working environment, and thereby overlooking negative features of the job, is an example of an anchoring bias. Anchoring bias occurs when individuals fixate on a single piece of information—such as the initial salary figure—when making a decision. This can lead to a skewed decision-making process where other important aspects of a job offer are undervalued or ignored entirely.

Anchoring bias can impact various scenarios beyond salary discussions, including real estate choices, where a realtor may influence potential renters with initial price anchors. Similarly, in a statistical reasoning context, anchoring bias can lead individuals to rely heavily on an initially presented number, as demonstrated by Tversky and Kahneman's experiments with the number of African nations in the United Nations. To make the most informed decisions, job seekers should be aware of this bias and strive to consider all available information, not just the initial figures presented to them.

Focusing on a desired salary while ignoring other important aspects of a job, such as benefits, fit with the job, and working environment, is an example of anchoring bias. Hence option A is correct.

Anchoring bias refers to the tendency for individuals to rely too heavily on a single piece of information— in this case, the salary— while disregarding other significant details. This bias can lead to poor decision-making, similar to how in other situations, initial values or features anchor one's perceptions and affect subsequent judgments.

This situation exemplifies anchoring bias, where the job seeker focuses solely on the salary, neglecting other critical factors such as benefits and work environment. Anchoring bias can lead to poor decisions by relying too heavily on one piece of information.

Answer:

Depreciation

Explanation:

Various liquidity ratio methods are used by banks, firms and organisations to measure the cash available to pay the liabilities. The quick ratio, current ratio and cash coverage ratio are some of the most used methods. Cash coverage ratio uses depreciation to measure the cash available to meet interest obligation. The formula to measure the cash coverage ratio is

CR= EBIT + Depreciation +Amortization

Answer:

3. one case of 24 sodas @ $ 18.50

Explanation:

The question requires that the hosts need to have enough to have two sodas each. The number of guests being 10, the requirement is to have 20 sodas.

Now comparing the various pack sizes available:

1. 20 sodas $ 1.50 per bottle, Total cost $ 30, per serving cost $1.50

2. 4 6 packs @ $ 5 each. Total cost $20, Per serving cost $0.83

3. 24 soda case @ $18.5. Total cost $ 18.50, Per Serving costs $ 0.77

4, 2 x 24 soda cases @ 18.50. Total Cost $ 37.00 Per serving costs $ 0.77

The per serving costs are the same in 3 & 4 above, however, since the requirement is to have 20 sodas and the overall costs as well as the per serving costs is the best in option 3, this is the preferred option.

Answer:

C one case of 24 sodas at $18.50

Explanation:

Answer: (B) Dissonance-reducing buying behavior

Explanation:

The dissonance reducing buying is refers to the customer behavior that occur due to the high price and high involvement in the various types of products.

In this type of buying method we sees less difference between the different types of brands. The buyer purchasing the products and the services that are easily available in the market and we the buyer believes that all the brands are almost similar.  

 According to the given question, the bill and the Margaret exhibiting the dissonance-reducing buying behavior. Therefore, The option (B) is correct answer.  

Bill and Margaret's decision to choose a Super Bowl package that fits their budget, when all offers are similar, illustrates dissonance-reducing buying behavior. They are seeking to minimize any post-purchase doubt or discomfort by opting for a solution that is most justifiable on monetary grounds.

In this scenario, Bill and Margaret are most likely exhibiting dissonance-reducing buying behavior. This type of buying behavior is observed when consumers are facing a difficult decision between highly similar products or services. In such cases, they often choose the option that is most easily justified, for instance, the one that fits within their budget. Here, since all the tour package offers to the Super Bowl are almost identical, Bill and Margaret selected the one that was within their budget. The decision-making process in this case revolves around reducing after-purchase dissonance or doubt about the choice they made.

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Answer:

a. Chun Kumora's salary in ten years=$72,571.48

b. Chun Kumora's salary in twenty years=$97,530.01

c. Amount of raise Chun needs to receive next year=$1,620

d. Amount of raise Chun needs to receive the year after=$3,288.60

Explanation:

When choosing a career, there are various factors that need to be considered. One such factor is the salary. The expected salary should match with the salary average salary in the market. In our case, the annual salary is expected to be $54,000, but in order to estimate future salary requirements, the inflation rate has to be considered since the value of money reduces with time. Lets solve Chun Kumora's case as follows;

a. Salary in ten Years

The future value of the $54,000 salary in ten years while accounting for inflation can be expressed as;

F.V=P.V(1+r)^n

where;

F.V=future value

P.V=present value

r=inflation rate

n=number of years

In our case;

F.V=unknown, yet to be determined

P.V=$54,000

r=3%=3/100=0.03

n=10 years

replacing;

F.V=54,000(1+0.03)^10

F.V=54,000(1.03)^10

F.V=$72,571.48

Chun Kumora's salary in ten years=$72,571.48

b. Salary in twenty Years

The future value of the $54,000 salary in twenty years while accounting for inflation can be expressed as;

F.V=P.V(1+r)^n

where;

F.V=future value

P.V=present value

r=inflation rate

n=number of years

In our case;

F.V=unknown, yet to be determined

P.V=$54,000

r=3%=3/100=0.03

n=20 years

replacing;

F.V=54,000(1+0.03)^20

F.V=54,000(1.03)^20

F.V=$97,530.01

Chun Kumora's salary in twenty years=$97,530.01

c.

Amount of raise Chun needs to receive next year;

In our case;

F.V=unknown, yet to be determined

P.V=$54,000

r=3%=3/100=0.03

n=1 year

replacing;

F.V=54,000(1+0.03)^1

F.V=54,000(1.03)^1

F.V=$55,620

Raise=Amount next year-current amount

where;

Amount next year=$55,620

current amount=$54,000

replacing;

Raise=56,620-54,000=$1,620

d.

Amount of raise Chun needs to receive the year after;

In our case;

F.V=unknown, yet to be determined

P.V=$54,000

r=3%=3/100=0.03

n=2 year

replacing;

F.V=54,000(1+0.03)^2

F.V=54,000(1.03)^2

F.V=$57,288.60

Raise=Amount next year-current amount

where;

Amount next year=$57,288.60

current amount=$54,000

replacing;

Raise=$57,288.60-54,000=$3,288.60

Chun's salary in 10 years could potentially become $72,597, Chun's salary in 20 years could potentially become $97,715 and To maintain his purchasing power, Chun needs to receive a raise of $1,620 next year and $1,620 the year after, to keep pace with the 3% inflation rate.

The formula for future value with inflation:

[tex]\[ \text{Future Value} = \text{Present Value} \times (1 + \text{Inflation Rate})^{\text{Number of Years}} \][/tex]

alary in 10 years:

[tex]\[ \text{Future Salary in 10 years} = 54,000 \times (1 + 0.03)^{10} \][/tex]

[tex]\[ \text{Future Salary in 10 years} = 54,000 \times (1.03)^{10} \][/tex]

[tex]\[ \text{Future Salary in 10 years} \approx 54,000 \times 1.3439 \][/tex]

[tex]\[ \text{Future Salary in 10 years} \approx \$72,597 \][/tex]

Salary in 20 years:

[tex]\[ \text{Future Salary in 20 years} = 54,000 \times (1 + 0.03)^{20} \][/tex]

[tex]\[ \text{Future Salary in 20 years} = 54,000 \times (1.03)^{20} \][/tex]

[tex]\[ \text{Future Salary in 20 years} \approx 54,000 \times 1.8061 \][/tex]

[tex]\[ \text{Future Salary in 20 years} \approx \$97,715 \][/tex]

Required Cost-of-Living Raise:

To maintain Chun's purchasing power (in real terms, adjusting for inflation), he needs to receive a raise that matches or exceeds the inflation rate each year.

Next Year's Raise:

The raise Chun needs next year to keep up with inflation can be calculated as:

[tex]\[ \text{Raise Next Year} = 54,000 \times 0.03 \][/tex]

[tex]\[ \text{Raise Next Year} = \$1,620 \][/tex]

Following Year's Raise:

Similarly, the raise Chun needs the year after would also be:

[tex]\[ \text{Raise Following Year} = 54,000 \times 0.03 \][/tex]

[tex]\[ \text{Raise Following Year} = \$1,620 \][/tex]

Answer:

d. Market CutRite scissors as a higher-quality alternative and sell them for $15.

Explanation:

Remember, competitive advantage means been in a favorable or superior position as a company.

Note that, from the question  irrespective of the price, CutRite Scissors will sell the same number of units as their competitor.

Therefore, marketing CutRite scissors as a higher-quality alternative and sell them for $15.

Answer:

Executive order

Explanation:

Executive order - it is referred to order that can only be issued by the president of the United States to the executive body of the state.

it is Refer to official order directly issued by the president to prevent or allow doing something.  

As it is mentioned in the information in the given question, in 2150, when people are having a war for water on the new country of Mars, then president of America issued an executive order to notify every executive body not to sell any good and service to a new country of mars

Answer:

Accounting profit = $50

Economic profit = $10

Explanation:

Accounting profit = Revenue - Explicit cost

 $60 - $10 = $50

Economic profit = Accounting profit - Opportunity cost

$50 - $40 = $10

I hope my answer helps you

Answer:

No.

Explanation:

Based on the information provided within the question it can be said that in this scenario you should Not turn down the customer. Mainly because the funds/reserves needed can be acquired in a variety of ways. Such options include borrowing at the discount window, borrowing at the federal funds market, or even issuing negotiable CD's. Therefore since there are options for providing the funds the customer needs, then the customer should not be rejected.

Answer: Internet.

Explanation:

The internet is an interconnecting platform, where computer users from different locations around the world can easily share information and communicate among themselves. The internet has reduced the cost of doing business, because a person does not need to be physically present to transact business, as most transactions can now be completed over the internet.

Answer:

D. Expansionary Monetary Policy

Explanation:

First, the Options

a. tight monetary policy

b. contractionary monetary policy

c. reverse quantitative easing policy

d. expansionary monetary policy

The Expansionary monetary policy represents a policy of the Central Bank or the federal reserve used as a tool to boost or stimulate the economy. Some of the expansionary monetary policy actions of the Central Bank include: increases the supply of money into the economy and the lowering of interest rates which results in increased aggregate demand and subsequently a boost in the growth of the gross domestic product.

A good example of ths monetary policy is when the U.S. Federal Reserve uses the open market operations tool which involves it buying its member banks treasury notes thereby increasing the amount of money in circulation.

Answer:

The project Charter.

Explanation:

A project charter is a structured, generally short documents that outlines the project as a whole — including what the goals are, how it will be implemented, and who are the stakeholders. It is a crucial ingredient of project planning, since it is used throughout the life cycle of the project.

Final answer:

You should look to the Project Charter for authority to manage the James Madison construction project as the newly assigned project manager.

Explanation:

As the project manager for the James Madison construction project, you should look to the Project Charter for authority to manage the project. The Project Charter is an essential document that establishes the project's objectives, scope, stakeholders, and overall management approach.

The Project Charter provides the project manager with the necessary authority by outlining their responsibilities, decision-making power, and access to resources. It serves as a contract between the project manager and the project sponsor, ensuring clear expectations and support for the successful execution of the project.

By referring to the Project Charter, you can define your role, gain clarity on your authority, and align your actions with the project's goals and objectives.

Answer:

Should not

Explanation:

From the question, marginal cost exceeds the marginal benefit to be derived from the addition of beds.

Thus MC > MB

This means that it will cost the Corporation more to expand the number of beds than the benefits that they will derive from adding this feature. This shows that they are better off avoiding the addition of beds as this would make them to run at a loss. Hence, they should not offer additional beds.

Answer:Answer is D $35,000

Explanation: I've attached the screenshot of the scatter plot and according to line of best fir the total sales will be $35000 when the store has 110 different rugs. If you go Vertical from X axis at 110 the intersecting point with line of best fit is at $35000 on Y axis.

Answer:There will be reduction in the sales volume of the 110 stores.

Explanation:It is obvious to state that fewer stores will attract higher demand or sales.The introduction of additional 106 stores will create a strong competition leading to an even or homogenous sales by all the stores.

It also stand to reason that, since all the stores have different rug design,some stores might make a little higher sales than other by insignificant margins.Concentrated and fewer stores have more sales tendencies than more decentralized stores.

Answer:

Expedited costs

Explanation:

Expedited costs is the cost or an expense which is defined as the extra cost or an additional cost like higher early prices, overtime and express freight. This cost is incurred in order to fast the tracking replacement or repairs of the damaged assets or lost assets. These kinds of the expenses are not covered under the normal fire insurance policy until specifically included.

Therefore, the expedited cost is incurred when the project need to be performed faster than usual and the overtime for the workers as well as the additional charges are paid for fast delivery from suppliers.

Answer:

Hi

The factors of production are the basic elements to produce goods and services to meet our needs. They can be nature, work and capital, but currently, it considers that there are five productive factors, since the three already mentioned have been added, the human knowledge that is incorporated into the work and technology factor, which is incorporated into the capital.

- Natural resources. They are those that are available in nature and are used as raw material (minerals, trees, plants) or as a source of energy (water, oil, wind) in the production of goods.

- Capital. It is the financial resources, such as money, that must be invested in the production of new goods or services. Material resources are also counted as part of the capital factor, it is the set of material goods created by people and used to produce goods or services.

- Job. Most important productive factor and refers to the physical and intellectual effort developed by people, with the objective of intervening in the productive activity. Its effort, its educational level, its technical training and professionalism, as well as its values are essential for the quality of the production process and the success of a company.

Explanation:

Answer:

total variable cost increases

Explanation:

Variable cost refers to the expenses that change with production volume. There is a direct relationship between variable costs and the level of production. An increase in the output level will result in a rise in variable costs. For sales volume to increase, the output level must have been high.

A high production level is necessary to support a high sales volume. Examples of variable costs are packaging and raw materials. A high output level will require the use of a large volume of raw materials, hence higher costs. Fixed cost contrast variable costs, as they do not change with varying output.

They have a positive impact on the pre-kindergarten child.

Explanation:

During 1999 Florida interacted more closely with the readiness of students when implementing the School Readiness Act.

Childcare Center Director , in charge of a public or private school, an after-school, school readiness, pre-K, neighborhood center or other early childhood programs

The objective of the redevelopment of early childhood education through the School Readiness Act was to make young children better students.

The school readiness program assists pre-school children in their social and behavioral preparation to enter school.

Answer:

b) Gail's Garments has been in business for 20 years and during that period the company has gained a good reputation. Gail would like the Controller to acknowledge the value of that reputation by including it as an asset worth $100,000 but the controller says she cannot do it.

Explanation:

Going concern is a concept in accounting which holds that a company is a going concern when it has the resources to continue in operation indefinitely and that it will not go bankrupt.

Applying the above meaning of 'going concern' to the given scenario, it can be seen that Gail's Garment has been in business for 20 years and has a good reputation to the point that it wants to reflect some value for 'goodwill' in its balance sheet.

Having operated successfully for 20 years, then the company has been a going concern. Generally, going concern issues are those that pertain to more than a period of 12 months.

Answer:

TRUE

Explanation:

Competition between the brands of production and private distributors in several important categories becomes more and more acute.

Answer:

Yes, it was larger, since the total interest earned at the 2% was $39.43

Explanation:

If the account was open for only 3 years, and it earned $25 in interest at the 2.5% rate:

Interest earned = principal x (1 + r)ⁿ - principal

25 = 1,000 x (1 + 0.025/365)ⁿ - 1,000

1,025 = 1,000 x (1 + 0.025/365)ⁿ

(1 + 0.025/365)ⁿ = 1,025 / 1,000 = 1.025

1.00006849ⁿ = 1.025

n = 361 days

this means that it took exactly 734 days for the account to reach $1,000, and the most an account with a $1,000 balance can earn with an interest rate of 2% is $20.20. That means that the account's initial balance must have been $960.57.

If the initial balance was $960.57, during the 734 days it earned $39.43, which is larger than $25.  

Answer: Business strategy

Explanation:

 The business strategy is one of the type of systematic process for analyzing the main goals of an organization by making a summarized report based on the actual expectations of the consumers.

The importance of the business strategy is that it helps in achieving the main goals of the company and also sustain the various types of competitive benefits in the market.

 According to the given question, the given product leader given situation best illustrate the business strategy in order to achieving the various types of goals and the superior performance in an organization.  

 Therefore, Business strategy is the correct answer.

The product leader's decision to adopt a cost-leadership strategy across multiple international units represents a global standardization strategy, focusing on economies of scale and competitive pricing to increase customer equity. This decision aligns with Michael Porter's cost leadership strategy, which aims to compete by keeping costs below those of competitors while operating in a broad market.

Based on the guideline from top management to increase customer equity and the product leader's decision to adopt a cost-leadership strategy in all 17 units of the home audio division, the decision made by the product leader best illustrates a global standardization strategy. This type of strategic approach implies that the product leader is aiming to exploit the economies of scale and produce a standardized product that delivers value to the customer primarily through its competitive pricing across different markets. The global standardization strategy is generally contrasted with strategies that focus more on adaptation to local markets or that balance cost efficiencies with product differentiation.

Michael Porter's concepts differentiate between a cost leadership strategy, which focuses on minimizing costs and price to compete in the market, and a product differentiation strategy, which focuses on creating unique products that can command a premium price. The product leader's choice of a cost-leadership approach aligns with Porter's recommendations for pursuing aggressive programs to manage costs for competitive advantage while operating in a broad market as opposed to a niche segment, known as a focus strategy.

Moreover, firms practicing a cost leadership strategy like Pear Tree Electronics must be vigilant in maintaining low costs while offering products that meet minimum market standards. This strategy aligns well with the desire to expand customer equity, as it aims to attract price-sensitive customers and secure a large market share through competitive pricing.