Final answer:
Mycokerewards.com exemplifies a customer loyalty program that rewards clients for repeated purchases with points redeemable for various rewards, encouraging continued business.
Explanation:
Mycokerewards.com, offering coke drinkers points for each purchase that can be redeemed for rewards such as downloadable ringtones, is an example of a customer loyalty program. These programs are designed to retain customers by rewarding them for their repeated business. Points are accumulated through purchases, and customers can exchange these points for various rewards, incentivizing them to continue purchasing products from the company. This marketing strategy is common among businesses seeking to build a steady base of repeat customers.
In communicating the unique customer benefits of its various products to its target segments, thermos is defining its ________, which is an important element of its overall _______ strategy.
Final answer:
Thermos is articulating its value proposition as part of its marketing strategy, which communicates the unique benefits of its products to its target consumer segments. The value proposition and the targeted marketing are essential in highlighting the product's unique features and aligning with the company's broader business goals.
Explanation:
In communicating the unique customer benefits of its various products to its target segments, Thermos is defining its value proposition, which is an important element of its overall marketing strategy. The value proposition of a product is the perceived worth that the customer acknowledges from the product, which includes factors beyond monetary value, like satisfaction of a need, convenience, or lifestyle enhancement.
These product benefits are geared towards a specific target consumer group, whose psychographics and demographics match the company's ideal customer profile. The value proposition emphasizes the unique advantages or features such as absorbency in paper towels, or the exclusivity of fries at a McDonald's, making them stand out in the competitive market.
A vital component of creating a successful marketing strategy, especially when considering various advertising strategies such as product-oriented or consumer-oriented strategies, is the careful articulation of a value proposition. Whether it's reinforcing a brand lifestyle or showcasing product superiority, these strategies must reflect the company's broader goals and efforts, such as environmental protection, effective communication, and reputation management.
Considering the lifecycle of a product or service also allows for a more comprehensive understanding of its value as the company considers stages from development to end-of-life. Porter's focus strategy also highlights the importance of targeting a specific market segment to leverage competitive advantages and cater to unique customer preferences.
Analysts use _____ to show the objects that participate in a use case and the messages that pass between the objects over time for one particular use case.
Jordan routinely eats an early lunch around 11:00 am. even if there's no clock in sight, jordan can tell when it's almost 11:00 am because he feels hungry and wants to eat. what explanation accounts for this?
This past summer, mcdonalds approached the university of florida about renaming ben hill griffin stadium mcdonalds field. mcdonalds offered uf $80 million over the next ten years for the naming rights to the stadium. uf declined the offer, but did agree, in exchange for $1 million, to have players, coaches and cheerleaders eat big macs on the sidelines, where the cbs and sunshine networks' cameras will show them on their game telecasts. this is an example of _____.
The technique of showing players, coaches, and cheerleaders eating big Mac burger is known as product placement.
Further Explanation:
Product placement:
Product placement is a marketing technique where the goods are used as a reference in a video, audio that broadcast to the large customer base. When a huge number of people watch any live broadcast or video, the products are used in these telecasts to convey a positive message. Product placement helps in targeting a large number of customers via advertising.
Product placement is an effective marketing technique. It uses advertising through celebrities. Many people follow these celebrities. So it promotes the product among many people.
McDonald's and the University of Florida:
In the current case, the University of Florida accepts to allow its players, coaches, and cheerleaders to eat the big Mac while the camera films them during the game telecast. MacDonald is using the marketing technique of product placement. Its product (big Mac) will be telecast on the video telecast (Game).
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Answer details:
Grade: Senior School
Subject: Business Studies
Chapter: Marketing Techniques
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Luke works for a small start-up bank. the organizational structure is flat and collective decision making is the norm. he is fed up with the firm'' copying machine's constant breakdowns and approaches his fellow employees about purchasing a new one. what is luke's role in this decision?
Answer the following question in 8-10 complete sentences: If your budget allowed you extra money for this month, would you choose to consume, invest, or save that money? Why? Be specific! Developing a Risk Management Plan Mastery In 6-8 complete sentences, describe why it is important to develop a risk management plan.
At Johnson Brothers, a manufacturer of outdoor furniture, one department is responsible for cutting the wood according to pattern. Another department is responsible for staining and finishing the wood. Another department is responsible for assembling the stained wood pieces. Based on this information, what type of departmentalization does Johnson Brothers use?
Ravens inc. has net sales of $200,000, cost of goods sold of $120,000, selling expenses of $6,000, and non operating expenses of $2,000. what is the company's gross profit
The gross profit of Ravens Inc. is calculated as net sales ($200,000) minus cost of goods sold ($120,000), which equals $80,000. Selling and non-operating expenses are not included in this calculation.
Explanation:The subject of this question is gross profit, which in business and accounting, is calculated as net sales minus the cost of goods sold (COGS). For Ravens Inc., you'd start with the net sales of $200,000, then subtract the cost of goods sold ($120,000), which gives you a gross profit of $80,000. It is important to note that the selling expenses and non-operating expenses are not factored into the gross profit but are considered when calculating net profit.
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Matt loves nike. not only does he own ten pairs of nike sneakers, his entire wardrobe is made up of nike clothing. he owns t-shirts, socks, hats, and athletic pants, all with the nike swoosh. matt's obsession with nike can best be described as:
Based on the fact that Matt is obsessed with getting Nike apparel, this is most likely Brand Loyalty.
What is Brand Loyalty?This refers to a situation where we only buy a single brand because we have very strong positive feelings towards it.
Matt is very positive towards the Nike brand which is why he keeps buying their products. From t-shirts, to hats and pants. Matt therefore has very strong brand loyalty.
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Sydney saved $10,000 during her first year of work after college and plans to invest it for her retirement in 40 years. how much will she have available for retirement if she can make 8% on her investment?
Average cost pricing in a natural monopoly will _____.
What is the process of getting a product to a consumer? A. Research B. Distribution C. Wholesale D. Subcontracting
The Correct answer is B....
In 2004, coca-cola and pepsico spent a total of $75 million to launch mid-calorie sodas, c2 and pepsi edge, banking on the low-carb trend. carb-conscious consumers rejected the drinks en masse since one of their key tenets is avoiding refined sugar in any amount. the new brands grabbed a combined market share of less than 1 percent. coke's and pepsico's __________ would be responsible for determining that the product should be deleted from each of their product lines.
Which category would the combination of employee benefits and payments fall under?
Employee benefits and payments are categorized under total compensation, which includes supplemental pay, insurance (health benefits), retirement and savings, and legally required contributions. From the 1950s to 2008, there has been a shift in compensation structure from primarily wages to a significant portion in benefits, roughly 20% of total compensation.
The combination of employee benefits and payments would generally fall under the category of total compensation. This includes various categories such as supplemental pay, insurance (which primarily involves health benefits), retirement and savings plans (encompassing both defined benefit and defined contribution plans), and legally required contributions (like employer payments to Social Security, unemployment, and worker's compensation insurance, as well as Medicare).
The structure of employee compensation has evolved considerably, with a significant shift from a majority being in wages and salaries (1950s) to a substantial portion being in benefits. It's highlighted that in the 1950s, benefits accounted for approximately 5% of total compensation, whereas by 2008, they represented about 20%. Additionally, considerations such as pension insurance ensure that employers contribute to the Pension Benefit Guarantee Corporation to protect employees' pensions in cases of bankruptcy.
Furthermore, the payroll taxes are typically divided into two groups: deductions from the employee's wages and taxes that the employer pays based on the employee's wages. Recognizing the components of total hourly compensation and the changes over time is essential for understanding the full scope of employee compensation practices.
Holding all other things constant, when the price level rises, interest rates:
Do you think zappos is a decentralized or centralized organization? do you think it should change? explain your answer.
On december 1, victoria company signed a 90-day, 7% note payable, with a face value of $15,600. what amount of interest expense is accrued at december 31 on the note? (use 360 days a year.)
Answer:
15,600 x 7% x 30/360
= $91
A seamstress combines lace, satin, tulle, and pearl trim to create a one-of-a-kind bridal gown for a customer. which form of utility is the seamstress providing to the customer?
The researchers solicited customers of dealerships located in diverse markets, selling a variety of brands, and operating as both franchises and independents. these customers represent the _______ used in the study.
Lena and Joe are two of the partners in a business Lena makes $3 in profits for every $4 that Joe makes if Joe makes $60 profit on the first item they sell how much profit does Lena make?
Control based on the use of pricing mechanisms and economic information is referred to as:
Market system control utilizes pricing mechanisms to disseminate information and allocate resources efficiently, with prices reflecting the relative scarcity of goods and services. However, price controls can distort market signals and misallocate resources.
Control based on the use of pricing mechanisms and economic information is referred to as market system. The market system utilizes prices which are influenced by supply and demand to allocate resources efficiently. These prices provide information about the relative scarcity of various goods and services, which allows market participants to make informed decisions without needing to understand the underlying reasons for price changes. Price controls, such as price ceilings and price floors, however, can distort these signals, hiding the true scarcity of products and often leading to a misallocation of resources.
Incentives play a crucial role in the market system, with price changes influencing consumer behavior. For instance, if the cost of business class seats on an airline drops, customers may be incentivized to upgrade. This principle is widely recognized by economists, who argue that the price mechanism not only disperses information but also helps in coordinating the actions of different market actors effectively.
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In a large open economy, what is one of the reasons the demand curve for loanable funds is downward sloping
As starbucks expands in chile, the company wants store décor and paper goods used to be controlled by ________.
The broker is acting as a transaction broker. as a transaction broker, he/she is:
As a transaction broker, the broker is: Facilitating the transaction without representing the interests of any party to the transaction.
The transaction broker provides services to both parties, but does not represent either party and has no fiduciary duty to either party. The transaction broker must treat all parties honestly and fairly, providing them with accurate information and answering any questions they may have. However, the transaction broker does not owe the same level of loyalty and advocacy as a broker who is acting as an agent for a client.
In this role, the transaction broker assists in the negotiation and closing of the transaction, but does not advise either party on how to get the best deal. The transaction broker's primary responsibility is to ensure that the transaction proceeds smoothly and that all parties are informed and in agreement with the terms of the deal. This type of brokerage relationship is often used in real estate transactions where the broker facilitates the sale or purchase of property without representing either the buyer or the seller in a fiduciary capacity.
A ___________ is a consumer problem, need, or desire that a business could provide a solution for. A. Change or trend B. Company goal C. Business opportunity D. Business idea
Answer:
C:Business opportunity
Explanation:
Legal definitions vary; in its simplest terms, a business opportunity is a packaged business investment that allows the buyer to begin a business. In fact, in most business opportunity programs, there's no continuing relationship between the seller and the buyer after the sale is made.
This month, grass is greener lawn service pays cash for $4,000 of grass fertilizer to be used two months from now. what journal entry will grass is greener record this month?
Final answer:
The journal entry records a debit to Prepaid Expenses for $4,000 and a credit to Cash for $4,000, reflecting the purchase of fertilizer to be used in future periods. This follows the matching principle of accounting.
Explanation:
When Grass is Greener Lawn Service pays cash for $4,000 of grass fertilizer to be used two months from now, it means that the company is making a prepaid expense. The journal entry to record this transaction will show an increase (debit) in an asset account and a decrease (credit) in another type of asset, specifically cash. Therefore, the journal entry will be as follows:
Prepaid Expenses: $4,000 (Debit)
Cash: $4,000 (Credit)
The debit to Prepaid Expenses increases this asset account, reflecting that the company now holds an asset that will be used in future accounting periods. The credit to Cash represents a decrease in the company's cash balance, as they have paid out cash to acquire the fertilizers. This transaction follows the accounting principle that expenses should be matched with the revenue they help to generate, which, in this case, will occur over the next growing months as the fertilizer is used.
Marvin and maria start selling handmade jewelry to distributors nationwide, and intend to form an llc. marvin and maria enter into four contracts with distributors while the llc is in the process of being formed, but before the llc is formally in existence. once marvin and maria form the llc:
Marvin and Maria's decision to form an LLC for their handmade jewelry business impacts their personal liability and tax obligations. However, any contracts they entered before the official formation of the LLC could expose them to personal liability, as the LLC did not technically exist when the contracts were made.
Explanation:The question concerns the scenario in which Marvin and Maria are starting a business selling handmade jewelry. At the outset, they have chosen to operate under a Limited Liability Company (LLC) structure, which is still in the process of being formed. It's important to note that an LLC is a legal entity that provides its members with limited liability, as its name implies, and is allowed by state statute.
While the LLC is not yet officially established, they enter into four contracts with distributors. If any issues arise from these contracts made prior to the formal establishment of the LLC, Marvin and Maria might be held personally responsible because the LLC did not technically exist when they were signed.
Remember, the choice of business structure, whether it be a sole proprietorship, partnership, corporation, or LLC, has implications on various aspects such as taxation and liability. Thus, considering these aspects is crucial when determining the most appropriate form of business organization.
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Why would multinationals be interested in setting up operations in mexico? give two reasons. would cultural differences be a major stumbling block for u.s. mncs doing business in mexico?
The operating range of an engine from startup until shutdown is called